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"What Now" is a song by the Barbadian recording artist Rihanna, recorded for her seventh studio album Unapologetic (2012). The song was written by Rihanna, Olivia Waithe, Parker Ighile, Nathan Cassells and produced by the last two of them. Musically "What Now" is a "vulnerable” pop-rock and electronic ballad containing a "hard chorus".

"What Now" received mixed reviews from music critics, who criticized it for "not sounding all that natural". "What Now" was released as the fifth single from the album in selected countries, it has peaked at #23 on Australian charts and at #39 on New Zealand charts, it also appeared on the charts of France, United Kingdom and Belgium.

"What Now" was included in the setlist of the Diamonds World Tour. The song is a mid-tempo piano ballad that features sounds that recall "sound bombardments" in the chorus. The single received positive reviews from the music press who defined the ballad as personal and intense and praised the artist's voice. The choice to publish What Now in Oceania is also due to the fact that Rihanna will conclude her world tour in October 2013 with 6 stops in Australia and 3 in New Zealand. The track took over several world charts: in Belgium and then in Australia, France and New Zealand. On August 29, 10 remixes of the song were released, thus receiving the same treatment as the previous single Right Now.

Release[]

Between July and August 2013, "What Now" was repeatedly broadcast on the radio in France: this led people to believe that this song would be the next single from the album. The news, dismissed by many, remained in suspended until August 29, when several remixes of the track were released. At the beginning of September, Rihanna announced that it would be the next single. Subsequently, the definitive confirmation of the publication on the radios arrived on October 1st on US and Australian radios, on October 4th it will arrive in Italy and on October 25th in Germany.

Live exhibitions[]

"What Now" appeared in the usual set list of her Diamonds World Tour, and during the usual performances on tour Rihanna also entertained the audience with special effects, such as her clothes catching fire or other high-impact effects. On 27 September, a few days before release, his live performance of What Now on the "Alan Carr Chatty Men" will be broadcast in the UK. This is Rihanna's second appearance on Alan Carr's show, after the one in 2010 when she performed Rude Boy. During the 2013 Singapore Grand Prix, Rihanna performed in front of an audience of 120,000 people.

Remixes[]

220px-Rihanna What Now EP

What Now (single cover)

Just like "Right Now", Rihanna has released several remixes of the track (10 in total) in hopes of boosting sales. The remixes were released on August 29th and are mainly the work of DJ R3hab.

Lyrics[]

I've been ignoring this big lump in my throat

I shouldn't be crying, tears were for the weaker days

I'm stronger, now what, so I say

But something's missing


Whatever it is, it feels like

It's laughing at me through the glass of a two-sided mirror

Whatever it is, it's just laughing at me

And I just wanna scream


What now? I just can't figure it out

What now? I guess I'll just wait it out (wait it out)

What now? Woah, what now?


I found the one, he changed my life

But was it me that changed

And he just happened to come at the right time

I'm supposed to be in love

But I'm numb again


Whatever it is, it feels like

It's laughing at me through the glass of a two-sided mirror

Whatever it is, it's just sitting there laughing at me

And I just wanna scream


What now? I just can't figure it out

What now? I guess I'll just wait it out (wait it out)

What now? Please tell me

What now?


There's no one to call cause I'm just playing games with them all

The more I swear I'm happy, the more that I'm feeling alone

Cause I spent every hour just going through the motions

I can't even get the emotions to come out

Dry as a bomb, but I just wanna shout


What now? I just can't figure it out

What now? I guess I'll just wait it out (wait it out)

What now? Somebody tell me

What now?


I don't know where to go

I don't know what to feel

I don't know how to cry

I don't know ow ow why

I don't know where to go

I don't know what to feel

I don't know how to cry

I don't know ow ow why

I don't know where to go

I don't know what to feel

I don't know how to cry

I don't know ow ow why


So what now?

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